Mary Petto learned to appreciate the art of communication during college. Her liberal
arts education enabled her to develop a knack for concentrating on the big picture and
small picture simultaneously—a key ingredient to successful marketing.
After college, she worked as an editor, copywriter, and ultimately a marketing VP for
Merrill Lynch and DLJ Securities. While successful at coming up with creative ways to
communicate with investors about the benefits of mutual funds, Mary longed to reach
out to the broader population about products more personal to them. She left financial
services behind, paid her dues at an advertising agency as an account executive and
began her own business as a small business marketing consultant. With the assistance
of her partner and husband, Paul Petto, it was here she was happiest. Developing
business names, logos, PR campaigns and literature for entrepreneurs ranging from
computer networking firms to singers to image consultants, she took on new clients as
she discovered their businesses and worked hard to help them along.
While on a professional hiatus to spend time with her family, Mary flexed her marketing
and branding muscles regularly by volunteering her skills to nonprofit organizations,
from serving as newsletter and bulletin editors to creating collateral materials and
promoting events.
To help businesses compete in today's environment, Mary recently became certified in
the new SmartyVA program. She is able to offer not only the traditional marketing
communications services many businesses request, but is fully fluent in the language of
online marketing and social networking and the most efficient and profitable ways to
leverage these tools for her clients' brands.
arts education enabled her to develop a knack for concentrating on the big picture and
small picture simultaneously—a key ingredient to successful marketing.
After college, she worked as an editor, copywriter, and ultimately a marketing VP for
Merrill Lynch and DLJ Securities. While successful at coming up with creative ways to
communicate with investors about the benefits of mutual funds, Mary longed to reach
out to the broader population about products more personal to them. She left financial
services behind, paid her dues at an advertising agency as an account executive and
began her own business as a small business marketing consultant. With the assistance
of her partner and husband, Paul Petto, it was here she was happiest. Developing
business names, logos, PR campaigns and literature for entrepreneurs ranging from
computer networking firms to singers to image consultants, she took on new clients as
she discovered their businesses and worked hard to help them along.
While on a professional hiatus to spend time with her family, Mary flexed her marketing
and branding muscles regularly by volunteering her skills to nonprofit organizations,
from serving as newsletter and bulletin editors to creating collateral materials and
promoting events.
To help businesses compete in today's environment, Mary recently became certified in
the new SmartyVA program. She is able to offer not only the traditional marketing
communications services many businesses request, but is fully fluent in the language of
online marketing and social networking and the most efficient and profitable ways to
leverage these tools for her clients' brands.
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Something About Mary
© Copyright 2009. Mary Petto.